Project
N°001
Name
Brand & Web Design for P'unk Ave
Company
P'unk Ave
Date
2012-2014
Role
Design Lead, Web Design, Product Design, Brand & Identity
Availability
Various
URL
https://www.punkave.com
About
From 2012 to 2014, I led design efforts at a tiny Philadelphia design & development studio with an ARR of seven figures. During that time, I designed the company's brand & identity, website, merchandise, and virtually every website and web app, which included contributions to the product UI of Apostrophe.
Apostrophe is a powerful website builder platform built on an enterprise open source CMS.
P’unk Ave was a named after its address , on the corner of Passyunk Ave and Federal St. Our aim was to take on purposeful and socially good clients, applying a healthy dose of design methodology, and bringing to life a well-engineered result.
Below is a curated selection of my work during that time, in no particular order.
Brand & Web Design for P'unk Ave
The inspiration for the P'unk Ave brand was a combination of the map location & CPG from the 50's and 60's (designed to last a lifetime, but with mid-century taste).
Website for the Delaware River Waterfront Corporation (still live in 2023)
Website for Old City District
Website for University of the Arts CE program. I also joined the adjunct faculty staff for several semesters.
