Project
N°001
Name
Threads AI Videos
Company
Threads.com
Date
2023
Role
3D, Prompt Engineering, Video Editing & Production
Availability
Live
URL
https://youtube.com/shorts/I8fQhe_tdaA?feature=share
About
In June 2023, Spline released a "style transfer" feature that uses AI to paint an entirely new image using the shape and geometry information in a given 3D scene.
Using this feature, I modeled the Threads app icon and applied a series of prompts to generate individual images. This allowed me to explore hundreds of different ways that the Threads logo could be generated using everyday real-world items and settings to create a series of video shorts that we posted to our social media channels.
Threads AI Videos
It was a lot of fun playing with different prompts to see which foods would still look believably real once they were processed into this style transfer feature. The idea behind this food-specific video was to accompany a caption around Threads being a part of a balanced diet (of SaaS tools).
Fried eggs, in particular were a delightful surprise.
When it came to generating places in the world, I noticed how much more difficult it was to create a diverse set of colors. Cities (with people and cars) were rough in general, resembling impressionist paintings more than anything real.
But one thing I knew I could count on is the way square objects were dependably coherent.
