Project

N°015

Name

Threads.com

Company

Threads

Date

2024

Role

Web Design, 3D Modeling & Animation, Video Production

Availability

Offline

URL

https://threads.com/

About

When Instagram released a Twitter competitor named Threads, our website received 100x more traffic than ever before. How could it be that the social media giant decided to ship a new feed to the entire world while a completely separate software company (the one I worked for) owned and operated the Threads.com domain?

Millions of people looking for Threads.net ended up on our website, so I decided that we needed to create an extra obvious masthead with simple language that clarifies what we do, who it's for, and how it works.

  • Threads.com

Initially, we created the marketing video to clarify these things about our product and brand. Since I didn't expect accidental website traffic to spend 2+ minutes watching a video about who we are and what we do, I decided to use it as the background to this masthead (with the option to watch it if that was desired.)

Scrolling down reveals a more traditional SAAS website layout that pairs a 3D illustration (that I created and animated in Spline) with a friendly educational experience.

I thought, "If I can teach someone how a Thread is created, this might explain why it would be valuable to use this for my team." So the example I provided was writing a quick update, something that would normally be addressed to a team on a regular basis.