Project
N°015
Name
Threads.com
Company
Threads
Date
2024
Role
Web Design, 3D Modeling & Animation, Video Production
Availability
Offline
URL
https://threads.com/
About
When Instagram released a Twitter competitor named Threads, our website received 100x more traffic than ever before. How could it be that the social media giant decided to ship a new feed to the entire world while a completely separate software company (the one I worked for) owned and operated the Threads.com domain?
Millions of people looking for Threads.net ended up on our website, so I decided that we needed to create an extra obvious masthead with simple language that clarifies what we do, who it's for, and how it works.
Threads.com
Initially, we created the marketing video to clarify these things about our product and brand. Since I didn't expect accidental website traffic to spend 2+ minutes watching a video about who we are and what we do, I decided to use it as the background to this masthead (with the option to watch it if that was desired.)
Scrolling down reveals a more traditional SAAS website layout that pairs a 3D illustration (that I created and animated in Spline) with a friendly educational experience.
I thought, "If I can teach someone how a Thread is created, this might explain why it would be valuable to use this for my team." So the example I provided was writing a quick update, something that would normally be addressed to a team on a regular basis.
